1. Owning Your Own Business
2. Web Store Basics
3. Product Selection
4. Building a Site
5. Marketing, Advertising and Promotion
6. Accounting and Finance
7. Inventory Management
8. Customer Service and Fulfillment
9. Advanced Web Store Studies
10. Case Studies
Course Descriptions
Course 1: Owning Your Own Business
For someone who has never owned their own business, it can seem to be overwhelming. Every day is filled with questions and problems. Most times, solutions are simple and easy, if only you know where to turn for answers. This course provides insight into many of the issues you will face as a business owner. It also demonstrates that starting and owning your own business is an attainable goal.
Course 2: Web Store Basics
While most people are experienced internet surfers and maybe even web shoppers, owning your own internet store requires a deeper understanding of the internet technology, website design, retailing and marketing. In addition, you will be introduced to terms, features and services that can help you build a business, as well as pitfalls to avoid.
Course 3: Product Selection
One of the first questions people ask when considering starting an internet store is: What will I sell? This decision is probably the biggest single decision you will make as an internet store owner. In this course, we cover the questions to ask about products and suppliers, and provide advice to help you choose the right products for you. In addition, information is provided about finding suppliers, building good relationships and drop shipping.
Course 4: Building a Site
How much do you need to know about building a website? Well, if you intend to write the code yourself, then you need to know a lot. But very few people do it themselves. There are many ways to get a great website at a low cost. In this course, you will learn what to look for in website providers and the sites they build. Information is provided for the three main areas of web design and administration: 1) Customer Experience, 2) Technical Stuff, 3) Back Office Administration.
Course 5: Marketing, Advertising and Promotion
There are countless ways to advertise and promote a website. Many of these will cost you a lot of money, some will cost you a lot of time, and few will actually produce results and profits. This course teaches you about the different ways to advertise and promote your website. In addition, it will give you the skills you need to ensure that your strategies actually work.
Course 6: Accounting and Finance
Owning any business requires some basic knowledge of accounting and finance. Following the simply practices recommended here can help a new business owner determine the correct amount and sources of financing. In addition, techniques are discussed to make periodic reporting and tax time easy. Finally, this courses teaches you how to project financial needs, assess the profitability and financial success of your business and manage the business in a financially prudent manner.
Course 7: Inventory Management
Managing inventory correctly can make or break a business. Doing so is more than just knowing how much has been bought and sold. How much merchandise should you buy? How will you keep track of stock? How will you manage returns, pre-orders, defective items, and backorders? Information and tools are provided to help a business owner effectively manage these and other inventory issues, thereby limiting the investment in inventory while maximizing sales.
Course 8: Customer Service and Fulfillment
Making a sale may seem like the end result, but it is really just the beginning. How will you ensure that orders are shipped promptly, packed properly and delivered on time and intact? How will you store inventory? How will customer questions be handled? Overall, how will you ensure that your customers return to make future purchases? This course answers all of these questions.
Course 9: Advanced Web Store Studies
Web retailing has been around for over a decade and, while sales are still growing strongly, the methods and technology have come a long way already. Some of these methods may help take an internet store to the next level. Others have been tried and discarded. This course will introduce you to these methods and strategies and show you how they can help you succeed.
Course 10: Case Studies
There are many lessons learned over the past 15 years that can provide great insight for internet store owners. Learn from the successes and failures of others with these case studies.
Don't let your success wait any longer! Click here to register with The Web Store College and get your online store started today!